traditional video conferencing has a "flat" feel that triggers cognitive fatigue. Ruume's immersive scenes (like coffee shops or beach firepits) create a sense of spatial presence. a sensory context, especially when well curated (e.g. with nature scenes), reduces visual strain, mental fatigue, and boredom by simulating real-life environmentsref6.
additionally, grids of faces flood our brains with non-verbal cues and increase the radically loadref1.
our minds are constantly scanning the environment for cues on our safety, comfort, narrative (why we're here), etc. but a checkerboard of faces each with their different background is hard to decypher. Placing participants in one shared scene, as you can do with Ruume, creates a place and story that is familiar and easy for our minds to interpret.